apple

Mac blogger makes getting a job at Apple look easy

Owen Thomas · 09/26/08 12:00PM

Aviv Hadar, who writes about Apple at MacBlogz.com, got curious about how one joined Steve Jobs's elite priesthood — so he applied for a gig at the local Apple Store, and landed it. The interview process was revealing: According to the manager Hadar talked to, most of his current staff couldn't pass a test with 20 basic technical questions about Apple hardware and software. Some Geniuses! But Apple had set itself up for exactly this kind of comeuppance the day it labeled its stores' repair department the "Genius Bar." Here's the offer letter Hadar got:

Valley carpenters union protest at Apple stores

Jackson West · 09/25/08 06:00PM

What's a San Francisco ultra-liberal to do when their favorite computer company is being taken to task for subcontracting non-union carpenters? Seems Carpenters Local 405 is accusing Apple construction contractor South Bay Construction of hiring scabs. As SFist points out, this photo was naturally taken with an iPhone. Leave a better caption in the comments and we'll pick one as the new headline. Yesterday "A+A+A+. EXCELLENT SCRATCHER. GREAT COMMUNICATION. WOULD DO BUSINESS WITH AGAIN." by null took home the prize. (Photo by David Lytle)

New Macbooks dump plastic for eco-friendly aluminum

Paul Boutin · 09/25/08 01:20PM

AppleInsider's network of loose-lipped leakers claim they've seen the new MacBooks about to go into production. Gone are the plastic casings that nagged Greenpeace — and scratched way too easily. Like the new iPods and the MacBook Air shown here (I'm skeptical about this alleged spy shot of the new Macbooks), the new notebooks are reportedly slim and round-edged, with downsized adapter ports replacing the largest standard jacks on the side. I've already ordered our aluminum Xmas tree, honey. (Photo by AP/Jeff Chiu)

Apple shuts down App Store end-runs for rejected apps

Paul Boutin · 09/24/08 02:40PM

The coming iPhone-vs.-Android fight will be drawn along clear lines: Keyboard versus touchscreen. And for phone applications, open bazaar versus walled garden. While Google talks up the openness of its platform, Apple keeps plugging leaks through which iPhone app developers can thwart Apple's ruthless management of its App Store. The latest: Podcaster app developer Alamerica had been rejected by Apple. Someone at Alamerica figured out a workaround: They could hand out ad hoc licenses — meant for development and testing — in return for a $10 donation.Not only did it end-run the App Store, it cut Apple out of its 30 percent take on the fee. No more, though. Apple has shut down access to the ad hoc license system. I wouldn't go so far as to claim Apple's iron-fist approach will cause consumers to switch phones. But there's an obvious angle for Google: Play up the goofy apps like Pull My Finger that Steve Jobs wouldn't touch. Because if you've ever watched a bunch of drunk twentysomethings playing with their phones in a nightclub, you know that stupid and entertaining often beats pretty and functional.

iPhone App Store rejection letters covered by NDA

Paul Boutin · 09/23/08 05:40PM

Jilted developers whose finished iPhone apps are rejected by Apple now get an extra reminder in the Dear John letters sent by App Store guardian Victor Wang, "THE INFORMATION CONTAINED IN THIS MESSAGE IS UNDER NON-DISCLOSURE." Translation: Your contract with Apple forbids you from posting our rejection letter on MacRumors for a few bitter laughs.

Microsoft's agency, spokespeople love their Apple products

Nicholas Carlson · 09/22/08 09:20AM

Ad agency Crispin Porter + Bogusky made Microsoft's "I'm a PC" ads using Macs, according to a Flickr user who downloaded an image version of the ad from Microsoft's web site and perused its meta data. After Digital Daily posted the news, a Microsoft flack confirmed the news and said: "Agencies and production houses use a wide variety of software and hardware to create, edit and distribute content, including both Macs and PCs." Along with its ad agency, Microsoft's spokespeople in the "I'm a PC" campaign are also proud Apple product owners.Comedian Jerry Seinfeld used to include a Mac on the set of his sitcom and even appeared in an Apple ad once. Deepak Chopra wrote on the Huffington Post about how he prefers the iPod to nuclear weapons. A geek at an airport made a deep connection with Eva Longoria when he spotted her MacBook. Pharrell Williams encases his iPhone in gold. And finally, I heard Trig Palin tried to sell his iPod Shuffle on eBay, but failed and had to sell it off-line for a loss.

Dan Lyons toys with bringing Fake Steve Jobs back

Jackson West · 09/19/08 02:40PM

In Dan Lyons's Fake Steve Jobs blog, he played the Apple CEO as a cynic who borrowed the cult-creation techniques of old-world and new-age mystics in order to more efficiently exploit a workforce and market products. But the actual Dan Lyons, now a bloggin' Newsweek reporter, has a heart. Speaking at the Web 2.0 Expo, Lyons apologized for not being as funny as his avatar Fake Steve Jobs since leaving Forbes and starting his new blog, Real Dan Lyons. So why did Lyons give up the ghost of Fake Steve? He confirmed for the crowd what Valleywag had reported:Lyons couldn't bring himself to mock a cancer sufferer who's wasting away.

Microsoft Picks Another Apple Lover For Its Ad Campaign

Hamilton Nolan · 09/19/08 10:06AM

First Microsoft hired proven Mac lover Jerry Seinfeld to crappily kick off its new $300 million ad campaign. Then the company dropped Seinfeld and brought in a slew of new celebrities to declare their love for PCs. Including hip hop star Pharrell—Another. Proven. Apple. Lover. Research! Payoffs! Do something, Microsoft! Pictured, Pharrell and his beloved golden iPhone. Here's a video where he describes his Mac tendencies. Fiasco! Ridiculous! And here's a brand new Microsoft ad with Pharrell declaring he is, in fact, a PC:

Microsoft's new "I'm a PC" commercials want you to "Think Different"

Nicholas Carlson · 09/19/08 09:00AM

Microsoft and agency Crispin Porter + Bogusky's post-Seinfeld ads are out and we've embedded them below. They start with a guy who looks just like the actor who plays PC in Apple's Mac vs. PC ads saying "I'm a PC and I've been made into a stereotype." Then the commercials cut to shark-hunting adventurers, African teachers, graffiti artists, minor celebrtities and astronauts all also saying "I'm a PC." Then a voice-over begins: "Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently." Well, not actually. But Microsoft made billions copying Apple's operating system and its clearly decided to make more copying Apple's "Think Different" ad campaign — so why not just be out with it?Microsoft's new "I'm a PC" ad.

How not to get rejected for the iTunes App Store

Nicholas Carlson · 09/17/08 03:40PM

After Apple banned iPhone app Podcaster from its iTunes App Store, CNET called Podcaster the iPhone app that's "so good, Apple won't let you have it." Apple hasn't said why, but it's widely believed that the app was banned for competing with the iPhone's built-in podcast-downloading software. But blogger Niall Kennedy writes that he tested the Podcaster app according to Apple's stated rules, and discovered three reasons Apple might have legitimately rejected Alex Sokirynsky's app.Kennedy said Podcaster takes as long as 3 to 5 minutes to load some menus, that he had to dismiss a confirmation sheet each time he added a new podcast, and that Podcaster's interface is crowded and ugly. Remember, ugly is an unforgivable sin in the eyes of Apple, which warns developers on its Developer Connection site:

Why Apple's forcing Samsung to chase SanDisk

Owen Thomas · 09/17/08 03:20PM

Samsung has launched a hostile $5.9 billion offer for SanDisk, a rival maker of flash-memory chips, which SanDisk has rejected. Toshiba, which manufactures chips in partnership with SanDisk, is considering a blocking bid. The posturing is typical: SanDisk says the bid undervalues the company, while Samsung executives retort that it is "full and fair." Leave aside the deal theatrics: Why does Samsung want SanDisk?Simple: It needs to bulk up to contend with the might of Apple, one of the largest buyers of flash memory. Samsung has supplied the memory chips for Apple's iPhone since its launch last year. Before then, Samsung sold Apple memory for its iPod line, and continues to do so today. Apple is a huge customer for Samsung — so huge that it can command deep discounts, and tie up an enormous amount of Samsung's manufacturing capability. When Apple first launched its flash-memory iPod Nano, it locked up enough production to keep rivals off the market for months. (Even Samsung and SanDisk tried to launch me-too clones of the Nano, to no effect.) Regulators may block Samsung's SanDisk bid. But they ought to keep an eye on Apple, too. Antitrust cops tend to spend all their time watching for monopolies — sellers who wield undue influence over a market. They should crack open their investment glossaries and look up "monopsony" — the condition that exists when a buyer dominates a market. (Illustration via Apple Insider)

Apple's iPhone chip plans leaked on LinkedIn

Jackson West · 09/16/08 10:20AM

A senior chip design manager from PA Semi, Wei-han Lien, let a little light shine on Apple's plans for future generations of the iPhone and iPod by listing "Manage ARM CPU architecture team for iPhone" as his current gig on LinkedIn (Lien's profile has since been scrubbed from the site). CEO Steve Jobs had already let it be known that new Apple subsidiary would be working on chips for the popular mobile devices, and now we know that they will be basing designs on the same ARM architecture that Samsung licensed for the current batch, though with Apple's own proprietary improvements. PA Semi was known for crafting highly efficient, low-power chips. Other features, such as graphics and video processing and multi-touch controls, can also be embedded directly in CPU. Tighter integration with the surrounding electronics in the entire chipset can also be achieved with a custom design. As for PA Semi's role in supplying defense contractors with the company's famously efficient designs, not to worry — a contractor says he'll be able to provision chips popular in military applications for "four to five years."

iPhone app fund rejects 99.8 percent of applicants

Paul Boutin · 09/15/08 03:40PM

"In 6 months, we’ve received over 2,700 plans. That’s about 20x what we received in a similar period last year. Out of that group, we’ve funded five companies." Honestly, I have no idea why Kleiner Perkins partner Matt Murphy has decided to blog about the firm's iFund venture with Apple. KPCB is notorious for doing all its deals through insider connections, not by trolling for ideas on the Internet. (Apple board member Al Gore is also a partner at Kleiner Perkins, so it's not like the firm needs an in.) Murphy concludes, "Stay tuned for a future conversation on mobile monetization and navigating the tradeoffs of free versus paid applications." How about a conversation on navigating Apple's imperious rule of its App Store?

10 tech stocks to watch as Lehman disappears and AIG totters

Nicholas Carlson · 09/15/08 09:00AM

When it became obvious over the weekend that investment bank Lehman Brothers would finally fail and that no one was going to rescue it, Merrill Lynch CEO John Thain realized the market's reaction today would tank his company as well. So Thain met with Kenneth Lewis, CEO of Bank of America, and the pair reached a deal to sell Merrill Lynch to Bank of America for $44 billion. Which is, you might recall, around the price Microsoft wanted to pay for Yahoo. Of course, that kind of offer won't be coming for Yahoo again any time soon. While not so severely or directly, Lehman Brothers' collapse and insurance giant AIG's tottering on the brink will affect your tech portfolio today. Before this morning's open the company's stock was already down 3.83 percent on premarket trading. Watch Yahoo and nine other tech stock's continuing destruction or — dare you hope? — miraculous resilience on live stock charts below.Click to view

Latest Windows malware comes from Apple

Nicholas Carlson · 09/12/08 12:00PM

Running on Windows Vista, Apple's iTunes 8 isn't actually a computer virus, according to WordNet's strict definition of term as "a software program capable of reproducing itself and usually capable of causing great harm to files or other programs on the same computer." But that's only because iTunes 8 doesn't replicate itself and spread other computers. It is causing plenty of harm to computers, according to complainers on an Apple Support forum. They say they're seeing Windows's infamous "blue screen of death" reboot screen anytime a user plugs in an iPod or iPhone and launches iTunes 8 at the same time. We can already hear th fanboys telling us how this is all Microsoft's fault. (Photo by tomeppy)

Apple wanted Opera to be the iPhone browser

Jackson West · 09/12/08 09:20AM

Before the first iPhone was released, Apple wanted Opera to build the browser for the iPhone, says a source. Negotiations dragged on for six months, the sticking point being exclusivity — Apple wanted it, but Opera was unwilling to commit, seeing a larger market for licensing its proprietary software to multiple handset manufacturers. Eventually, Apple walked away armed with ideas from the negotiations and built a version of its own Safari browser for the popular mobile device. Meanwhile, Opera ended up as the browser of choice for the blockbuster Nintendo Wii, and Opera Mini did much to saturate the mobile handset market. But is the iPhone claim simply a proud boast made by an indiscreet senior manager at a company party? Maybe.The real question is, why would Apple have approached Opera in the first place? Simple. It's not like the Cupertino company has thousands of employees to throw at a browser project — with only a few thousand in corporate and the rest in retail, Apple is actually happy to outsource engineering whenever possible. Especially when the company can ensure an exclusivity deal and enforce some creative control over the interface. But that demand of exclusivity led Opera to bow out, which forced Apple to end up developing its own mobile browser after all. If the source's assertion is true, passing on Apple could prove a miscalculation on Opera's part. Apple is said to have offered it a large piece of then-theoretical iPhone sales. Opera chose a smaller piece of a larger pie in licensing its Opera Mini to multiple carriers and manufacturers, and so far, it's done fine with that strategy. But even with the bugs and lawsuits, the iPhone is set to beat Steve Jobs's public estimates that Apple would sell 10 million units this year. Meanwhile, mobile search partner Google is intent on porting the company's new Chrome browser to the Android mobile software platform and both Mozilla and Microsoft recently upgraded their competing Firefox and Explorer browsers. Four years in, and Opera has big money to blow on a bar tab at the Supper Club in San Francisco's SoMa neighborhood. That will buy a lot of champagne and at least a temporary warp in Apple's reality distortion field. But enough to make up for the iPhone money Opera passed up? That remains to be seen.