What recession? More than 10,000 revelers are expected for this year's SXSW Interactive conference in Austin, Texas this week. With no real work at hand, they're hitting the parties hard — especially the unofficial ones.

A tipster tells us Hype Machine founder Anthony Volodkin has a "$10 million Viacom offer floating around." Hype Machine, a website which aggregates music uploaded to blogs, has grown 125 percent in the last year, with 127,000 monthly visitors, according to Compete.com. Another source familiar with Volodkin's plans for Hype Machine can't confirm Viacom's offer, but said an acquisition would be the next logical step. Volodkin has been very careful to avoid taking venture capital, "despite VCs going hard after him," this second source tells us. Update: A third source says Hype Machine has been sold, but not for $10 million and not to Viacom. Whoever the buyer is, the sale rumor, if true, captures a frustrating state of affairs for technology's financiers.