Why is Sony Burying its Glossy New Anne Hathaway Thriller?
STV · 10/24/08 02:55PMDid you know Anne Hathaway's new movie Passengers opens today? You might if you follow Defamer Attractions, but the paranormal thriller is a no-show in virtually every other corner of media except for 165 ill-publicized screens around the country. The trailer online won't dazzle anyone, either, but still: Isn't Anne Hathaway (not to mention her co-star Patrick Wilson) kind of... big right now? What are its backers at Sony thinking?If or when they ever respond to our requests for comment, we'll let you know. Meanwhile, the obvious speculation that Passengers — about a grief counselor (Hathaway) whose plane-crash-surviving patient (Wilson) develops extra-sensory powers — was never intended as anything more than a DVD-ready, straight-to-Flopz™ enterprise doesn't quite explain treating a Hathaway vehicle this way. However aromatic, could it really be any worse than the Lindsay Lohan stillbirth I Know Who Killed Me, which Sony unloaded last year on a relatively extravagant 1,300 screens? Hathaway's profile alone could open at least that many — maybe not this weekend, opposite Saw V, and maybe not even this month, but surely some time this fall, and at a much better per-screen average that IKWKM's pathetic $2,656. In fairness to Sony, though, Passengers from the start was not an especially promotable film. And not just because it looks terrible: Neither Hathaway (who went straight from publicizing Get Smart to handling Rachel Getting Married in July and August, dragging her FollieriGate baggage all the way) nor Wilson (finishing Watchmen and jumping to Broadway) would have been around to promote it, and it doesn't look like something generally non-hacky director Rodrigo Garcia would be especially proud of on his own. And while we're hypothesizing, why not lob a conspiracy theory: What if the Sony Pictures Classics gang, which has an Oscar nod all but cinched for Hathaway for Rachel, made an appeal to the mothership to keep Passengers buried where Academy voters couldn't find it? Call it "Operation Norbit," named after Paramount's botched Eddie Murphy supporting-actor campaign in '06 — highly unlikely, but certainly no weirder than not knowing Anne Hathaway's new movie opened today.