It's been a good run for Lionsgate marketing co-president and shock-artist-in-residence Tim Palen, whose groundbreaking work composing controversial Bijou-Phillips-beheading, Wienerdog-inverting (pictured), and director-dong-exposing imagery to promote the upcoming Hostel: Part II are getting exactly the kind of media attention the studio was surely hoping for, culminating in today's LAT story about his campaigns. But what makes selling a horror flick with an image of a naked Phillips toting her head around like a Prada purse any different than what the much-maligned Captivity crew (coincidentally, a movie also distributed by Lionsgate! Funny how that worked out.) did with their billboard tutorials on how to kidnap, torture, and execute Elisha Cuthbert? Palen explains to the Times::

We apologize in advance for subjecting you to this image of leading Hollywood torture-pornographer/ turkeysploitation visionary Eli Roth, but we felt that today's combination of disturbing Lindsay Lohan and Brian Grazer imagery, while certainly distressing on its own, probably wouldn't leave any lasting psychological scars. We are, however, giving the squeamish the opportunity to go no further and avoid the soul-chilling shock of discovering what lies beneath that Hostel: Part II logo by continuing on to this (very, very NSFW) post on NY Mag's Vulture blog, but here's a hint for those who haven't figured it out already: the altered photo is from a two-page spread entitled Eli Roth Has the Biggest Dick in Hollywood, from a book on the marketing of horror films by Lionsgate executive Tim Palen. Happy Monday!