annals-of-humility

Humble Sony Chief Taken By Surprise By Hugely Expensive Blockbuster's Box Office Success

mark · 05/07/07 06:10PM

After finding out that her mega-budgeted Spider-Man 3 had, as many expected, shattered virtually all of the opening weekend box office records anyone cares about, no one would have begrudged head Sony cheerleader Amy Pascal a little celebratory gloating when the media came calling for comment. But to her credit, it appears that she decided to play things humble rather than declare she would be dedicating a large portion of the movie's proceeds to the hunting down and killing of any critic who dared doubt the project's inevitable, benchmark-setting success: