annals-of-airborne-marketing

Fox Decides Lengthy, Profane Catch-Phrase Too Expensive For Skywriting

mark · 06/25/07 07:02PM


Because we at Defamer realize that many of our readers toil in windowless dungeons buried deep beneath Hollywood's surface, and that any glimpse of the sky, no matter how secondhand, is likely to temporarily brighten the drudgery of their slave labor, we share with you this reader-supplied photo (click the above image for a larger version) of the Live Free or Die Hard promotional display soaring over Los Feliz a little earlier this afternoon. Unfortunately, the most crucial part of the four plane-formation, i.e., the one trailing the OTHERFUCKER component of the airborne campaign, was grounded prematurely due to technical problems, leaving spectators merely with an unsatisfying, incomplete message of "YIPPEE KI YAY M...THE BEST IS BACK...LIVE FREE OR DIE HARD."

Hollywood A Little Too Distracted To Pay Attention To Blurry Messages From Above

mark · 06/07/07 06:57PM


As this afternoon drags on, we've become increasingly desperate for any material not related to either The House-Arrested Socialite Who Shall Not Be Named, At Least In This Post or the imminent destruction of various entertainment industry outposts along Wilshire Boulevard. But salvation finally arrived in the form of this reader-supplied cameraphone photo of the sky above the Fox lot, illustrating ABC Family's efforts to publicize Kyle XY, a basic cable television show that our research has revealed to be about a teenage boy's struggles to remove a tight-fitting undershirt. Additionally, the bothersome buzzing of skywriting biplanes (really, this stunt never gets old!) prompted some others to document the difficult of properly rendering a airborne promotional message on a windy day: