You won't get a massive apartment for $2.5 million, but you can stamp your name on one of the city's most prominent landmarks for that amount. Two plaques attached to the famed fountain in Washington Square Park were unveiled today. They're dedicated to Larry and Bob Tisch, the late fathers of Jon, Andrew, Laurie, Steve, and Jim Tisch. Sounds like the Tisch family got a pretty good deal. Poor Steve Schwarzman had to cough up $100 million for a plaque the same size outside the New York Public Library! [Curbed]

In the market for an 18-karat gold iPhone? How about a diamond-encrusted cell with a screen made of sapphire crystals? No? That's probably because you're not Lacey Tisch. The daughter of Loews co-chairman (and billionaire) Andrew Tisch, Lacey took time to expound on the subject for the Sun today, suggesting that consumers are sick of cell phones that simply function. What they really want are luxury models from Prada, Giorgio Armani, and Bang & Olufsen: "What else are you going to put in your $15,000 Birkin bag? Not the latest free phone from Verizon, that's for sure."

Andrew Tisch