Digg cofounder Jay Adelson is now asked by the likes of Kara Swisher how he'd fix big media companies, as in this clip. But there was a time when he barely knew what to do with his own Internet startup, Equinix. That tale and more covers 54 out of 294 pages in Once You're Lucky, Twice You're Good, Sarah Lacy's soon-to-be-released book about Web 2.0. The first page of the book's index, one of many to come:

Users of LiveJournal call it "defriending." As terrible as it sounds, defriending's not really that bad; it just means you're bored with someone and don't want to hear about their issues anymore. Or share yours with them. That, in essence, is what Six Apart, the San Francisco-based blog-software company, has decided to do with LiveJournal, the online community it acquired from Brad Fitzpatrick in 2005. Andrew Anker, Six Apart's vice president of chopping the company into little bits for convenient and lucrative disposition corporate development, orchestrated the sale of LiveJournal to Sup, a Russian media company which already runs a localized version of the site. With the sale, Anker and the rest of Six Apart's team are letting LiveJournal know, as gently as they can, that they're just not interested in its problems.

Word is that Brad Fitzpatrick, the founder of LiveJournal and chief architect of Six Apart, is leaving the troubled blog-software company. And the fact that you're hearing about from a gossip blog rather than the transparency-loving company is itself a sign of how deep the problems run. Fitzpatrick, who sold his company, Danga Interactive, to Six Apart two years ago, has vested his shares, declared his boredom with Six Apart, and after weighing offers from Google and Facebook, has chosen to head to Google, a source close to Fitzpatrick says. The only reason that Six Apart management hasn't announced it, the source adds, is that they can't figure out how to spin it. Here, let me help, guys! It's bad. And Fitzpatrick's departure is just the tip of Six Apart's reality-denying iceberg.