People have ideas all the time. Say you've got an idea to ship old restaurant food to people far away. That's worth $3 million, right there. Maybe you've got an idea about liberty and freedom and taking a pile of your death guns to the local Starbucks. That's no longer a good idea. Maybe you're a busy entertainer who likes to "talk back" to gossip blogs, or a hamburger hero who makes the news for spending $140 for a single monstrous "sandwich" of bacteria and bits of cow anus, or maybe you're a simple Christian blessed with the ability to beat the devil out of your 80-year-old girlfriend. These ideas are "neutral," regardless of their particular charms.