It's a season for endings and beginnings and new beginnings and final endings and a reboot or two. Today's trades make Hollywood look like one of its own over-handled franchises.

· Just when we thought there was nothing that could possibly make us smile on this long, depressing day, we flipped back through our copy of Digital Variety, finding Go Fast. For the moment, at least, everything seems right with the world.
· Speaking Truth to Senile Power Dept: You know who isn't especially charmed by Larry King's patented "zero research" interviewing technique? Jerry Seinfeld. Don't you know who he is, Larry? 75 million fucking viewers, Larry!
· EW.com's readers may not realize that the term "of all time" includes the period before Prison Break debuted.
· One clear beneficiary of the writers strike: NaNoWriMo.
· We know we've already been there once this week, but now, more than ever, we think we need a little unicorn magic in our lives.

Today's Variety offers a cornucopia of eye-popping advertisements meant to catch the attention of American Film Market buyers looking to find a B-lister-starring, low-budget diamond in the rough (David Boreanaz in Ghost Writer! Patrick Swayze's Jump! Treasure Raiders, with David Carradine! ) they can polish up for audiences hungry for any entertainment product featuring a semi-recognizable Hollywood name.