You, the consumer, are not a scientist. Nor are you a trained chef, a biologist, a doctor, or even a rational person. Nevertheless, you are purchasing only “natural” food.

Kellogg has agreed to stop calling its Kashi line of products "all natural" because it contains ingredients like "soy oil processed using hexane, a component of gasoline." They can still call it "artisan," thank god.

Are you a pretty savvy and health conscious person who maintains a slim and attractive physique along with the body of a much younger human by dining solely on "all natural" foodstuffs? Congrats, good for you. You are dumb.