Zach Klein and Megan McCarthy tried to hustle their way out of Austin; Brian Stelter and Ana Marie Cox wished bourbon on their audience; and Jeff Jarvis helped an old-media addict escape denial. South by Southwest changed the Twitterati.

Alexia Tsotsis said the tits can unmake a nerd; Paul Boutin cherished his "ignorant slut" moment; and writers got shut out of Sundance. The Twitterati figured what a real geek was.

Rick Sanchez is apologized for the lack of shameless pandering on CNN; Diablo Cody Twittered about therapy and Rafe Needleman lamented the silent passing of an historic moment. The Twitterati needed catharsis today.