advertising

Michael Phelps Sponsors Are Chill About the Weed

Ryan Tate · 02/02/09 10:58PM

So far, so good: Speedo and watchmaker Omega said they're keeping endorsement deals with Michael Phelps, despite pictures of the champion swimmer smoking pot. But he must pretend to quit weed forever.

Company Endears Itself to You With Vandalism

Hamilton Nolan · 02/02/09 05:20PM

Motorists find ads annoying when they are placed on billboards, hundreds of feet away. "Better" idea: why not make them think that your ad is actually vandalism to their car? Yea!

Bill Keller: Print is Not Dead!

Hamilton Nolan · 02/02/09 02:44PM

In your lovely Monday media column: Bill Keller speaks on the NYT's future (it'll be fine!), New York's least fun media Super Bowl party revealed, papers advertise, and more!

Super Bowl Ratings, Commercials

cityfile · 02/02/09 11:36AM

• The broadcast of Super Bowl XLIII generated solid results for NBC, even though ratings were down 6% from last year. [THR]
• Super Bowl commercial hits and misses. [AdAge, NYT, AdWeek, AdAge]
• NBC reports its Super Bowl spots generated $206 million. [B&C]
• A last-minute deal will allow David Pecker to keep AMI out of bankruptcy and he'll get to keep his job. But he'll now have a new board to deal with. [NYP]
• Michael Boodro is out as editor of Martha Stewart Living. [NYP]
• Is Vibe in trouble? [Gawker]
David Carr on the problems plaguing Condé Nast. [NYT]
• Fox's Taken was No. 1 at the box office this weekend. [THR]

Allow Us to Tell You About a Blogworthy Product

Hamilton Nolan · 02/02/09 11:32AM

Well, Oscar Mayer's full-page ad in Newsweek (click for big pic) informs us that the meat processor's Deli Creations Flatbread Sandwiches are 'Blogworthy.' They are so right!

Best and Worst Super Bowl Ads

Ryan Tate · 02/01/09 11:48PM

There's never unanimous agreement about which Super Bowl ads are terrible and which are brilliant. But Alec Baldwin's Hulu spot seems likely to emerge a consensus favorite.

How Bad Is It at The New Yorker?

Hamilton Nolan · 01/30/09 01:26PM

The latest issue of The New Yorker runs 82 pages. What you see above is all—all—of the paid advertising. Is it time to get seriously concerned?

Letterman Begins Negotiations, Cuts at the Journal

cityfile · 01/30/09 12:03PM

• A round of staff cuts at the Journal may come next week. [Portfolio]
• CBS and David Letterman are negotiating a new deal to keep him on the network after his contract expires in 2010. [B&C]
• Is The New Yorker in trouble? [Gawker]
• Gannett, the largest U.S. newspaper company, is writing off $5 billion. [E&P]
• Dreamworks and Pepsi have a 3D commercial airing during the Super Bowl on Sunday. You'll need special glasses to watch it, however. [Time]

Virgin America Now Using the Justice System to Market Its Airline

cityfile · 01/29/09 08:52AM

Legal eagle Rick Kurnit's take on Virgin America's decision to sue a website for its Flight 1549-inspired parody? He's thinking it's all an elaborate publicity stunt. "Virgin America sues [the site] to say they disavow unfair and tasteless advertising while drawing attention to itself at the same time and the fact a competitor had birds fly into their engine." My, that Richard Branson is a devious one, isn't he? [Brandweek]

It's Back to Basics for Calvin Klein

cityfile · 01/28/09 11:09PM

Remember those controversial Calvin Klein commercials from the early '80s featuring Brooke Shields? The heroin chic ads with Kate Moss from the late '90s? How about last year's commercial for Calvin Klein Secret Obsession starring Eva Mendes, which was censored by the networks? It looks like the brand is returning to the usual tricks. WWD reports the new commercial for Calvin Klein Jeans "is so provocative it initially was banned from even late-night cable TV." Conveniently, the Steven Meisel creation will now be the "main attraction" when the company's new e-commerce site debuts on Friday. You can take a peek at the "banned" commercial below, but don't expect to see anything racier than what you'd find on your run-of-the-mill MTV reality show.

Profits Fall at the Times, Super Bowl Ads Still Available

cityfile · 01/28/09 12:08PM

• Fourth-quarter profits at the New York Times Co. were down nearly 50 percent compared to a year ago; the company also announced that it has retained Goldman Sachs to sell its 17 percent stake in the Red Sox. [NYT]
• More on Condé Nast's decision to close Domino. [NYT]
• Because there isn't enough choice with the 364 different iterations of HBO you already have, another premium cable channel is headed your way. [WSJ]
• How al-Arabiya got the first post-inauguration interview with Obama. [Time]
• Hurry up! There are only two spots left for the Super Bowl on Sunday. You can make the $2.4 million check payable to NBC. [THR]

Virgin America Files Suit Over Flight 1549 Parody

cityfile · 01/27/09 11:12AM

Virgin doesn't have a problem mocking current events as part of its own ad campaigns. (Perhaps you saw Virgin Mobile's Eliot Spitzer-themed ad last year?) But clearly Virgin America isn't quite as happy when other people do it. The company filed a lawsuit against the advertising blog Adrants.com yesterday over a fake ad the site posted on the day Flight 1549 crashed into the Hudson River. The spoof (left), which appeared below the headline "The Hudson Crash: Just One More Reason to Fly Virgin," was later updated to make it clear the ad was a parody. (It was eventually removed from the site entirely, although you'll find a cached version here.) But that hasn't stopped Virgin from suing Adrants and the site's founders for defamation, trademark infringement and dilution, false designation, and false and deceptive advertising. "Virgin America deplores the fact that anyone would try to take advantage of the crash of flight 1549," the company said in court documents. (Here's looking at you, Ken Cole!) You can take a look at Virgin's full lawsuit after the jump.