Microsoft's conference call on $44.6 billion Yahoo offer
Owen Thomas · 02/01/08 08:40AM
Microsoft has offered $44.6 billion to buy Yahoo in a cash-and-stock deal. Here are highlights from the conference call Microsoft is holding to discuss it.
5:35 a.m. Pacific: Steve Ballmer calls offer "significant." He called Yahoo CEO Jerry Yang last night to discuss it. A year ago, Yahoo management it "wasn't the right time" to discuss an acquisition.
5:37 a.m.: Kevin Johnson, who heads up Microsoft's Windows business and led its acquisition of aQuantive and the investment in Facebook, is talking about online-advertising industry economics. He describes it as a "scale" business in the areas of search advertising and ad serving. "Requires significant investments" in technology and infrastructure" leading to "a period of consolidation." The market is "dominated by one player" — he's obviously talking about Google. In other words, the antitrust argument has already begun.