Açaí berries: From the sexy diacritical marks and uncertain pronunciation to the Amazonian rainforest provenance to the claims that açaí will make you skinny, beautiful, healthy, and basically immortal, it's hard to believe that the shiny purple fruit wasn't actually dreamt up by a major corporation's PR team in order to exploit our gullibility as consumers. More than $106 million was spent on açaí last year, Nicholas Perricone sells an açaí supplement, Mehmet Oz endorses açaí, and Oprah, Sumner Redstone, and Rachael Ray have all been reported to be fans at one time or another. Is it any surprise to learn that there's scarcely any scientific evidence for the multitudinous benefits that have been touted?