First Bare Naked Ladies, then Weezer, and now a hip-hop performer calling himself AC have marketed themselves by parodying Internet memes. AC takes on Apple's "New Soul" commercial in the video below. And since three's a trend, we feel obliged to report on it, allowing us to post the video and let it work its magic. Enjoy AC's "New Soul," directed by Steven Tapia during your lunch hour and remember, you're a sucker for these tactics too.

Many members of your Gawker editorial team are not in the Gawker office at the moment. Why? Because the AC there is a crap shoot (or has been), and SOME PEOPLE don't want to take their chances in DANGEROUS HEAT like we have today. I'm in a coffee shop in Brooklyn, and I'm sweating here, too! But it's not just us; a trendworthy number of key media figures are facing air conditioning problems. The media cannot work like this!