There are tragedies and there are tragedies, and while we don't rank Absolut Vodka's purchase of a plaque on the Walk of Fame with, say, domestic Bat-violence, some fork-tongued marketing gnome still must have done a jig in his hot little corner of hell today as word of the sponsorship deal hit the LA Times. For a few hundred grand, Absolut today became a "Friend" of the Walk, complete with a "star-like plaque" near Hollywood and Highland.