a-lunch-trade

Ivanka Trump: Brown-Bagger, Blogger

cityfile · 10/14/08 03:01PM

Ivanka Trump has a big, new business venture in the works. What is it? No one seems to know for sure, except that her partner in the venture is the multi-national food conglomerate ConAgra and it will (finally!) free "working Americans from the lunch rut of eating the same boring, expensive or unhealthy food at their desks day after day." Why would this be an issue of concern to Ivanka, you ask? On the new blog she's set up to market the product, the heiress, model, real estate executive, jewelry designer, and reality TV star explains that she's sick and tired of shlepping her lunch to work in a brown paper bag every day.