"Meet me on the Avenue of Architecture, where we will visit a distinctive retailer such as Brooklyn Industries before eating at a distinctive local restaurant like Two Boots pizzeria." That's what you'll be telling your friends in the next 12-18 months, if the Times Square Alliance has anything to say about it. The Times reports today that the TSA has embarked on a rebranding campaign for the portion of 8th Ave. between 40th and 53rd streets. And hey, why not "Avenue of Architecture," seeing how that area has incredible new buildings like... the New York Times headquarters, for example! We're not sure a tagline like that is gonna be enough to pull in the crowds, even once the hip, distinctive "stationers and gift boutiques like Montblanc" move in. What kind of slogan would be more appropriate for this post-porn neighborhood of dreams?