Internet Store Accidentally Prices Everything $49.99, Loses $1.6 million (Updated) Adrian Chen · 05/23/10 03:52PM Internet retailer 6pm.com says it erroneously capped the price of everything in their store at $49.99 on Friday and lost $1.6 million in a matter of hours. And someone got a $1,400 GPS system cheap.Updated with comment from Zappos.