Oh the shame: even Taco Bell is distancing itself from a marketing executive caught on camera drunkenly assaulting an Uber driver, explaining in a statement that the company has fired the man and “encouraged him to seek professional help.”

The video, uploaded to YouTube on Friday, shows the Orange County driver attempting to follow directions from his passenger, 32-year-old Benjamin Golden who, until this weekend, worked as a corporate manager at Taco Bell.

Golden, who appears intoxicated in the video, apparently refused to input his destination on the Uber app, opting instead to give the driver verbal directions.

Eventually the driver—deeming Golden too drunk—pulls over and asks him to exit the vehicle. Golden starts to open the door, changes his mind, and starts pummeling the driver. The beatdown ends when the driver pulls out a can of Mace.

Golden was arrested nearby and reportedly booked on misdemeanor charges of public intoxication and assaulting a taxicab operator.

For shame! For real—Taco Bell felt it was bad for the brand:

“Given the behavior of the individual, it is clear he can no longer work for us. We have also offered and encouraged him to seek professional help,” the company said in the statement published by the Los Angeles Times.

He is, one imagines, still welcome to do takeout.

Image via YouTube. Contact the author at gabrielle@gawker.com.