The all-volunteer firemen of the Williamstown Fire Company in New Jersey are catching flack for having raised a banner reading, "SHOW US YOUR TITS," at the state's Firemen's Convention in Wildwood. Shawn Rutter, a college math professor and former EMT, saw the sign and sent a photo to the South Jersey Times.

"I think it's demoralizing to women. I think it's insulting," Rutter told the paper. "A lot of young kids idolize that type of work. Every little kid wants to be a firefighter. A lot of parents drive their kids to that parade. That's not a conducive learning environment."

The photo found its way to Gloucester County officials and Williamstown Mayor Michael Gabbianelli, who told the South Jersey Times, "It doesn't represent our town the right way and that "it was probably a joke that got carried away." He assured the paper that "something will be done about it."

"I've got no ill feelings," Rutter told the South Jersey Times. "I commend everybody that's a policeman or fireman or EMT. But I think somebody made a bad call and it needs to not happen again."

[H/T NY Daily News // Image via South Jersey Times]