With the launch of Facebook Live, brands everywhere are scrambling to figure out how to navigate this latest way of connecting with fans. In Monopoly’s case, this meant livestreaming the composite of all your childhood nightmares.

For reasons we cannot fathom, Monopoly decided to pit Mr. Monopoly, Mr. Potato Head, and Mrs. Potatohead against one another in a wholly silent game of Hungry Hungry Hippos.

No one is having a good time, myself in particular. At one point, the Potato family appears to forfeit in the middle of the game only to be forced back into banging their plastic hippo under the withering eye of a crazed billionaire. Mr. Monopoly then throws money directly into both of Mrs. Potatohead’s eyes.

The road to the future of content is paved with the bodies of the Potatohead family.