Leaked DNC Email Refers to Potential Latino Voters as 'Brand Loyal Consumers'
Wikileaks published an email sent to DNC Communications Director Luis Miranda on May 22, summarizing a plan for “Getting out the Latino Vote in 2016 and Beyond.” The document is one of the nearly 20,000 hacked DNC emails released to the Wikileaks platform on Friday.
#DNCLeak: Questionable DNC strategy for "Getting out the Latino vote in 2016" https://t.co/CrBZPHhJfT pic.twitter.com/6IKLw3tGER
— WikiLeaks (@wikileaks) July 24, 2016
The tone of the email vacillates between a corporate marketing scheme and a horoscope. The document makes sweeping generalizations about Latinos (which on planet earth is usually referred to as “racism”) in order to sell them, as “consumers,” on the Democratic vote.
“Hispanics are the most brand loyal consumers in the World: Known fact,” reads the email.
But, “Once a brand loses this loyalty, Hispanics never re-engage: Unforgiving.”
