According to WOWK-TV, two men were arrested in Kentucky this weekend after filming a video where one of them runs exposed through Walmart wearing a Halloween mask while dousing himself in milk and yelling, “I’m on fire!”

Pike County Sheriff Rodney Scott says Timothy Smith and David Daniels are guilty of indecent exposure for making the prank video uploaded to YouTube on Wednesday.

“I wouldn’t want to go in Walmart and see somebody walking around naked or running around naked,” Scott told WYMT on Friday, “so they need to go to jail.”

The original video, which shows nudity, has since been removed from YouTube.

“The first question I would have would be, ‘Why?’” Scott said. “Why would they want to do it?”

[Image via YouTube]