ESPN aired this strange snippet of video from Ohio State's Sugar Bowl win over Alabama yesterday, and the internet is treating it like a new Zapruder film: This embarrassed girl was clearly caught doing something with her hands, but what?

The most popular theory comes from the guy who put the footage on Vine with the caption, "When you're at the game with your side dude and realize you're on TV," but other hypotheses have also been advanced.

Was she rubbing some shoulders she wasn't supposed to be rubbing? Was she trying to pickpocket the guy in the black shirt? Is she just camera shy? Why are so many people so obsessed with this video today? How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?

Nearly 9 million loops of the original Vine post have failed to answer these questions, so the world may never know.

Do you know this woman? Are you this woman? Email tips@gawker.com and give us the perfectly innocent explanation for what's going on here.

Update: Mystery (mostly) solved!

[h/t Reddit, video via Uproxx]