Matthew Fort, The Guardian's longtime Food and Drink editor, is very excited about the launch of his paper's new food section.

Perhaps a little too excited: "The Guardian is launching a new food section next Saturday called Cock," Fort tweeted this morning. "I can hardly wait."

Indeed.

Realizing his error seconds later, Fort tweeted "Sorry. That should be Cook."

But the damage had already been done as retweets of the amusing typo reminded dozens that The Guardian still exists.

[H/T: @stunsworth via @ThePoke]