Today's Song: BLKKATHY "Shake"
This sparse dirge from Brooklyn's BLKKATHY is almost a pop song, just as its singer is almost on key. Fader posted this and another BLKKATHY song earlier, to which BLKKATHY responded on their Facebook: "The FADER is also streaming our new song Shake. Technically they have leaked it, but whatevs!" That is as chill a reaction to "Shake" leaking as I would expect from listening to the song. Branding is on point.