Campbell's Unveils Andy Warhol-Inspired Cans to Coincide with Launch of 'Hipster Soup' Line
A series of limited-edition Andy Warhol-inspired Campbell's Soup cans will go on sale at Target this Sunday to commemorate the 50th anniversary of Warhol's iconic 32 Campbell's Soup Cans.
The Andy Warhol Foundation-approved containers will cost 75 cents a pop and coincide with the launch of a "Hipster Soup" line targeting cool soup eaters for whom chicken noodle is too mainstream.
The line, which is packaged in dorm-room-microwave-ready pouches, will feature such "adventurous" flavors as coconut chicken curry and creamy red pepper with smoked gouda.
The price point for the new Campbell's Go Soups hasn't been released, but chances are it won't be 75 cents.
[photos via AP]