The Salt Lake City, Utah-based television station KSL, an major NBC affiliate owned by the Mormon Church, has announced that it will not air the Peacock Network's upcoming comedy series The New Normal due to its "inappropriate content."

The sitcom, which is set to begin airing this fall, centers around a gay couple having a baby with the help of surrogate.

"For our brand, this program simply feels inappropriate on several dimensions, especially during family viewing time," Jeff Simpson, CEO of KSL's Church-owned parent company Bonneville International, said in a statement.

Though Simpson would not go into detail on what precisely the company thought was "inappropriate" outside of vague references to "excessively rude and crude" dialog and "offensive characterizations" actress Ellen Barkin, who stars as the surrogates politically incorrect mother, called the decision "blatantly homophobic."

Posting her rebuke on Twitter, Barkin wrote, "shame on u ‪@KSLcom‬ [KSL's Twitter account is actually @KSL5TV —ed.] not airing ‪@NBCTheNewNormal.‬ So L&O SVU (rape & child murder) is ok? But loving gay couple having a baby is inappropriate?."

Utah's CW affiliate KUCW will air The New Normal on weekends in KSL's stead.

This is not the first TV show KSL has refused to show: It has previously balked at giving airtime to NBC's The Playboy Club and the network's short-lived remake of the British sitcom Coupling. Saturday Night Live is also on the station's blacklist, and similarly relies on KUCW to reach homes across the Beehive State.

[screengrab via NBC]