This was a theory floated out by insiders this afternoon but now it seems to be gaining more traction as a legitimate non-chimp option. Will Ferrell already made an appearance last week on Conan in full Ron Burgundy get-up to announce the the sequel to Anchorman: The Legend of Ron Burgundy.

NBC better pull this off, though, or else their already disenchanted audience will freak if it's just Bryant Gumbel or Jane Pauley or Jane Pauley dressed as a chimpanzee or any other desperate measure to defeat Couric's week at GMA.