Rick Perry's Texas campaign ads came a long way from their simplistic, early days, when he would just play around in sausage factories. By 2009, at the start of his most recent gubernatorial campaign, he'd set his sights on higher vistas: harnessing the power of social media. Watch as a smug little cartoon figure flops around while narrator Perry explains how to use Twitter, "a 'microblog' used to connect with friends and find out what they are doing."