First, Starbucks started serving up wine. Beer counters were installed in Duane Reades. Now, fellow New York City neighborhood gentrification staple Whole Foods is also installing bars inside its stores. What gives, nillas?

A beer and wine bar on the premises "can lift the entire experience of shopping," says Kate Newlin, a business strategy consultant.

Ohhhh... so drinking makes shopping drunker. Makes sense now.

[NYT. Photo via Whole Foods/Flickr]