The Beaver Unveils Its 'Mel Gibson Is Crazy' Marketing Campaign 11.24K Richard Lawson 11/04/10 12:22PM Filed to: Marketing Marketing Mel Gibson the beaver Defamer Crazies crazy people Posters Advertising This is the first poster for the Mel Gibson comedy The Beaver, and... um? It's just one big joke about Mel Gibson telling us that he's crazy. I mean, who are the ad wizards that came up with this one??![via BWE]