Balloon Boy's Father Is Peddling Wares on the Internet 6.65K Brian Moylan 10/27/10 04:50PM Filed to: Second Acts Second Acts richard heene Balloon Boy The Internet Billy Mays Richard Heene, the man who plotted the Balloon Boy hoax last year, is doing his best Billy Mays impersonation to sell the Bear Scratch, a wall-mounted back scratcher, on the internet. His career trajectory is the same as his balloon.