Mad Men's Fake Book Is Now Really for Sale 7.97K Brian Moylan 10/27/10 03:09PM Filed to: things we actually like things we actually like Mad Men Publishing Roger sterling Sterling's gold Defamer Sterling's Gold, the fake memoir self-published by Roger Sterling about the most recent season of Mad Men, is now available for pre-order and will hit shelves November 16th. Between this and the Mad Men Barbie, our Christmas list is full!