Penthouse Founder Bob Guccione Dies 5.17K Adrian Chen 10/20/10 10:54PM Filed to: and now he's dead and now he's dead Bob Guccione Penthouse Media Appic Deaths pornographers tweet Fb Penthouse Founder Bob Guccione has died of cancer. He was 79. Guccione was once one of America's richest men because he published a softcore porno mag where women actually showed their vaginas. Then the Internet happened. [Image via AP]