Jimi Heselden, Owner of Segway, Dies In Segway Accident 16.84K Jeff Neumann 09/27/10 06:36AM Filed to: and now he's dead and now he's dead Segway Jimi Heselden Accidents Sad Jimi Heselden, the British man who owns Segway, died yesterday after accidentally driving a Segway over a cliff and into the River Wharfe in North Yorkshire. Local police said "he was pronounced dead at the scene." Heselden was 62. [Telegraph]