Spectacular Live New Year's Ad From Your Friends at Guinness Brewery 242 Whitney Jefferson 01/04/10 02:02PM Filed to: Advertising Advertising Beer Guinness NewYears TV Video Guinness rang in the new year—and their 250th anniversary— by airing this live fireworks display at 17:59 local Ireland time. Why 17:59? History states that Arthur Guinness signed the brewery's 9,000-year-lease on New Years Eve in 1759. [via AdWeek]