Design Without Reach: Vengeance for that Stupid Name 11.54K Foster Kamer 12/19/09 02:15PM Filed to: things we actually like things we actually like Design Within Reach Misnomers Falls from grace Furniture Reading material Jezebel Read: this great piece on how Design Within Reach—who sell shiny pretty expensive tables and chairs—got popular and fell from grace, all while keeping their headache-inducing name. IT'S NOT WITHIN REACH IF I CAN'T AFFORD IT. Ugh. [FastCompany]