The NBC-Bashing Jokes of 30 Rock: Green Week Is a Stupid Idea
The jokes at NBC's expense weren't very insidery this week, but as usual 30 Rock spent half the episode dissing their home network. Here's what happens when you make Tina & Co. play along with your dumb corporate green initiative.
There's backlash of course. This week programs across the network are creating stories that deal with environmental issues. Sure, the show complied (unplug your chargers and change your lightbulbs—servicey!), but not without biting the hand that feeds it.
First, Jack and Kenneth make fun of this silly little program. Sure, it reads as making fun of people who don't believe in global warming, but the show could have just made the directive to cut carbon emissions from GE headquarters instead of going the meta route and having a show about how NBC is making shows talk about environmental stuff.
When Kenneth goes into Jenna's dressing room to make her unplug her chargers, he comes armed with a silly pamphlet the network has put out. It features a quote from an actress who is barely known from a show that is barely on the air and with a bun that barely makes any sense. What a way to make fun of corporate propaganda.
Aside from Friday Night Lights we saw lots of making fun of other NBC shows last night, also getting hit were Heroes and The Cosby Show. At least the network is a good enough sport to give them clearance to dog on their shows.
And while we're at it, another observation: When did 30 Rock get so gay? Between Jenna's gaggle of gays, the funny gays in line at the Hugh Jackman event, and Liz's gay cop roommate this season has been mighty queer. It's like Cheyenne Jackson demanded the up they gay quotient by 15% before he would sign his contract.
Ok, now on to the final burn.