We know the world is bereft of new ideas, but doesn't the "Into the Wood" shoot in the September issue of Vogue remind you of something? Like, um, the "Into the Woods" shoot W did two years ago?

In fashion terms, two years may be an eternity, but it's not too long for us to notice the similarities. Both of these shoots were done by Mert Alas and Marcus Piggott and both feature models in ridiculous get-ups lounging about in the woods during autumn. Sure, the Vogue shoot (above on the right), styled by our hero Grace Coddington, and has a much fairy-tale vibe to it, but knowing about the W shoot (above on the left) just makes it look like a retread of the initial spread by W's stylist Alex White.

We saw The September Issue, so we know that Anna Wintour remember every skirt, model, and accessory that has been in every issue of the magazine. Either that elephantine memory doesn't apply to other magazines, or Vogue doesn't care about its Condé Nast sibling. Either way, Mert and Marcus may need to find a new gimmick. Sorry guys, but shooting celebs as Disney characters is already taken, and it's all Annie Leibovitz has left.

Some more evidence:

W.

Vogue.

W.

Vogue.