It's not officially launched, but Perez Hilton sporadically allowed access this morning to his new publication for discerning 26-year-old women. Intended to class up the internet cockroach's image, the new site looks like it will just dilute his sleazy reputation.

CocoPerez.com has been exposed in dribs and drabs; the website Evil Beet snuck past its password protection, then the website became freely available for maybe half an hour, now it's back to being password protected.

The site is meant to be more advertiser-friendly, and consequently finds Hilton doodling fewer crude captions on pictures. But his nasty side shows through sometimes, as in this caption:

Then there's this sarcastic headline, complete with Hilton's trademark double exclamation points:

But there's also analytical rigor! Evil Beet noticed that Hilton has been reposting items written for his old site, expanded with more "analysis." Below is a post about Harvard University's obnoxious new clothing line. On PerezHilton.com, the coverage ended with, "This is all fine and well, but there is one lingering question… why???" On CocoPerez.com, it ends,

This is all fine and well, but there is one lingering question: why?? This is from so far left field. We would understand if The New School or RISD or any number of artistic/fashion focused schools launched a line - it would still be unusual but at least a logical progression. But this?? This is just so random. Especially since Harvard isn't exactly thought of as the apex of fashion. This is like Janet Reno announcing she's launching a line of lingerie. You just can't get your head around it because it's so…bizarre.

Well, at least they've got our attention!

It is for this value-added piercing insight that the new site is apparently sponsored by Gap. We'd be surprised if many more sugar daddies sign on: Hilton's biggest advantage has been that he'll say anything, no matter how tasteless. But now he wants to make bank by playing nice, leading to muddles like CocoPerez.