The Twitterati weren't themselves: Caroline McCarthy was mistaken for airline staff; a Guardian writer turned into one of the Stepford Wives and a professional tattoo aficionado found himself destroying art.

CNET's Caroline McCarthy discovered her attire was inappropriate.

Inked magazine editor Jason Buhrmester reveled in his own sacrilege.

Boing Boing's Joel Johnson had a good question to ask about D.

The Guardian's Jemima Kiss could hardly contemplate what she'd become.

Kirstie Alley became acquainted with the less happy side of Twitter.



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