Savvy PR: Love Songs For Journalists
Respect where it's due: an LA adman made an entire YouTube music video for a Valentine's Day song he wrote for an Adweek journalist. Guaranteed press. Extra credit for rhyming with "Eleftheria Parpis."
The song doesn't even suck! Very well done. We're mad that no one has done this for us, while simultaneously convinced that we would have to boycott for life anyone who did. For the sake of professional appearances, you know. [via Adweek]