MTV Finds No Ratings Gold In Them Thar 'Hills' Spinoffs
MTV recently announced that the network would emphasize shows featuring "affirmation and accomplishment." This is why it launched new programs yesterday featuring testosterone-ridden douchenozzles and a girl who doesn't work. So how did they fare?
Not so well, says THR. The City, Whitney Port's NYC-set spinoff of The Hills, lured 1.6 million viewers—down 38% from last week's Hills episode in a season where The Hills is already down 26% year-to-year. 9pm lead-in Bromance did the show few favors; it averaged 963,000 viewers. Sorry, Audrina: this means your planned revival of the seminal Eric Nies starrer The Grind goes back to development hell.