Chris Alden, CEO of blog-software maker Six Apart, understands his business so well that he posted his own internal memo before any pesky gossip bloggers could extract it from his loquacious employees. He's also sensible enough to admit that there's more to blame for the layoffs than the economy — like the integration of recent acquisitions. He also snuck in a well-disguised hint that the company is cash-flow positive. Well played, Chris! The company is laying off 8 percent of its 200-plus workforce, and shifting more resources into its services business. Cofounder Ben Trott is taking a bigger role running Six Apart's blog-hosting business. Alden and other top managers are taking a 15 percent paycut. The only disappointment: That the company didn't kill off Vox, its interminably boring free personal blogging service.