I haven't had a chance to read Mr. Evangelism's latest book, Reality Check, but there's a tidy profile of Guy Kawasaki, the Apple marketer turned startup cheerleader, in USA Today. His biggest flub: Sequoia Capital partner Michael Moritz tried to hire him as CEO of Yahoo in the '90s. "I'd say that was a $2 billion or $3 billion mistake," the Hawaiian-born hockey nut admits. "Now Michael doesn't call me. I can't say I blame him." Yeah, and I'll bet Carl Icahn hates you now, too. (Photo by USA Today / Michael Mullady)