The City Exacts Its Revenge
In 2003, the city signed a five-year, $166 million deal to make Snapple the "official beverage" of New York City. It didn't take long before the pact was branded a failure, and it never managed to bring in cash that the city had hoped for. The agreement comes to an end this year. And now the city appears to be getting one last parting shot. The city's Health Department announced a new ad campaign today, which is supposed to "scare New Yorkers away from soda, sports drinks, bottled teas and other drinks with sugar in them," and features "streams of sugary drinks turning into glistening yellow globs of human fat, mottled with blood vessels and served on ice." The drink used in the ad? It bears a striking resemblance to a bottle of Snapple, doesn't it? Given the mayor's pattern of "extreme peevishness" in recent months, we're going to assume this isn't a coincidence.