• Desperate times, desperate measures: The New York Times is thinking about charging a $5 monthly fee for access to its Web site. [BN, NYP]
• Jay-Z is close to signing a book deal with the Spiegel & Grau imprint of Random House; the book will include "the stories behind his lyrics." [NYO]
• Moneyball lives: Sony Pictures is attempting to salvage the movie by hiring Aaron Sorkin to polish the script and adding Scott Rudin as a producer. [NYT]
• A list of prominent media/web people and their public speaking fees. [PC]
• The media moguls in Sun Valley may not be interested in buying Twitter, but there is some good news: The British royal family has signed up! [AP]
• Discovery Channel has been promoting "Shark Week" by sending out bloody swim trunks and personalized obituaries to reporters. Charming. [Movieline]
• Depressing news: Ryan Seacrest makes a lot more money than you do. [THR]
• Great news: NBC's Jeff Zucker says we may have reached bottom. [B&C]